Tag: corporate communications
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8 reasons why video marketing is critical for your business success
Why do you think that stores have built-in television walls showing videos of their products? Isn’t clothes on a rack enough to entice potential customers to buy? Isn’t touching and feeling the product enough to convince them to buy? In fact, wouldn’t you think that physically trying a product on is enough for them to…
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How the EDB celebrated AWS’ win
I hope you had the opportunity to consider how GARMCO had benefited from video communications to reinforce their corporate culture and strengthen the bond between their employees. In this email, I wanted to share with you another customer success which I hope will inspire you. In this article, we’ll talk about our creation of a…
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It’s the little things
What thoughts cross your mind when you think of the creation of a corporate video for your organisation? Expensive? Complex? Time consuming? Yes, those are valid thoughts. And yes, in some cases, video can be expensive and complex. However, in the majority of situations today, coupled with a well thought out strategy, those conditions are…
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Time to ditch professional cameras?
I’m not sure it’s time to ditch professional cameras and gear, they obviously have their place and uses; however, I fully support the notion that it’s the story first and foremost, and the gear – whatever it is – second. Without a story to tell, no matter what camera equipment you use will just present…
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Why Use Video Marketing?
What is video marketing? Video marketing is creating and distributing unique video content that answers the needs of your customers with the goal of getting them to take action. Video production is just one element of the video marketing process. Video marketing is strategy backed and incorporated into your wider marketing efforts taking into account…
[…] public service announcement uses the short video way of audiovisual communication, to better convey social responsibility and common human…
[…] already shared with you how Al Raja School is overcoming the distance learning challenge and coping with the COVID-19…
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