-
Public Service Announcements (PSAs), What Are They and How Can You Use Them?
Public service announcements (PSAs) are a valuable and often overlooked strategy for reaching customers and raising brand awareness. They usually have the look and feel and traditional advertisements but unlike regular advertisements, their purpose is to highlight the importance of a problem or issue, convey information, or promote a behavioural change within a society. They…
-
How Google Adwords Can Benefit Bahrain’s Offline Businesses
Google’s Adwords platform is a powerhouse in online marketing, and businesses across the world use it daily as an integral part of their online marketing mix. Adwords harnesses the power of intent to serve ads to potential customers who are looking for particular products and services whilst they are searching for them online. For small…
-
Beyond Kindness: Proper Corporate Responsibility for Companies Using Video
Corporate Responsibility (CR) is a broad and occasionally misinterpreted term. Corporate responsibility incorporates three main pillars and is much more than Ad hoc acts of kindness, employee involvement in beach clean ups and blood drives that are just micro responsibility initiatives within a much bigger scope of corporate responsibility. These are Social, Economic and Environmental responsibility.…
-
How to Target the Saudi Arabia’s Eastern Province on Facebook
Saudi Arabia’s Eastern Province is a major market for Bahrain’s businesses. Every weekend 40,000 cars cross the causeway with as many as 100,000 Saudi residents travelling to Bahrain. Annually 20 million crossings are made into Bahrain from Saudi. Marketing to Saudi’s Eastern province is crucial for many businesses and one option is to harness Facebook’s…
-
![[Case Study] How 1 Instagram Marketing Video Increased New Patients at a Bahrain Medical Clinic](https://masadir.me/wp-content/uploads/2015/04/How-1-Instagram-Video-and-What’s-App.png)
[Case Study] How 1 Instagram Marketing Video Increased New Patients at a Bahrain Medical Clinic
“How do I use social media to gain new customers?” This is question we get asked a lot especially from companies that operate in what are usually thought of as ‘boring’ fields. So in this post I’d thought I’d share with you case study on how a Bahrain based medical clinic got 30,000 likes on…
[…] public service announcement uses the short video way of audiovisual communication, to better convey social responsibility and common human…
[…] already shared with you how Al Raja School is overcoming the distance learning challenge and coping with the COVID-19…
You are absolutely right