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Wowing the Customer
We’re in business because we have a mission to accomplish. We started producing videos in 2006 because I believed that businesses were under-represented, and in fact most times are mis-represented, in the community’s psyche. I chose to start telling their real stories to show people the contribution they make to the community, their creativity, innovation…
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Pennwell’s Asia Power Week 2016 Conference and Exhibition, Seoul
Our production crew recently shot PennWell’s Asia Power Week 2016 Conference and Exhibition in Seoul, South Korea. South Korea was a place that none of our team had ever been before. A place of amazing food, huge urban sprawl and an incredible culture with a bit of a language barrier. How did our team get…
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Testimonial by Glenn Ensor of PennWell Int’l (2016) for Gulf Broadcast
This testimonial by Mr Glenn Ensor of PennWell was recorded at the end of the Power-Gen Europe 2016 in Milan, Italy. In it, he reflects on the relationship between Masadir Media and PennWell which was carefully and fruitfully built over the years.
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Pros and Cons of In-Sourcing Marketing
Marketing is a critical element of any business. Small businesses rarely understand its impact and choose to in-source this vital function by attaching it to another job function. In this article, we discuss the pros and cons of in-sourcing marketing and its impact on the health of the business. Many business owners feel that their…
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The Daily Huddle at Masadir Media
People go into business to make money. Right? Maybe. But that’s definitely not the primary reason for starting a business. Most entrepreneurs start businesses to answer needs, to solve problems and to make people’s lives better. In order to achieve those objectives, a business needs to be sustainable and predictable. All of these are achieved…
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