Why do you think that stores have built-in television walls showing videos of their products? Isn’t clothes on a rack enough to entice potential customers to buy? Isn’t touching and feeling the product enough to convince them to buy? In fact, wouldn’t you think that physically trying a product on is enough for them to make the buying decision? There is obviously something else at play here. So, what does a video show that even supersedes reality?
Perception!
Video shows and manages perception, and perception is king!
That video wall invites potential customers to compare themselves with the model on the screen. It creates familiarity and manages perception. It shows them a better version of themselves and what the product could potentially transform them to. They’re not just buying the product itself, but also buying into that version of themselves which they see on the screen.
This is why you will win with video for your company or cause. Especially with one that is professionally crafted and carefully thought out and one that properly manages your customers’ perception.
Consider the following 8 reasons why video marketing is important for any company:
Video:
- Manages perceptions
- Attracts customers
- Encourages sharing
- Show how your product could be used
- Is deployable on all social media platforms
- Ranks you higher in search results
- Is easier for people to digest, and
- it builds trust
So, whenever you’re ready to grow your business through video marketing, please give me a call. You can reach me on 33442255 and explore how you can deploy effective video marketing for your business. My crew and I have been helping companies like yours thrive with video marketing for over 20 years.
Want more resources to help you in your video marketing journey? Check out the resources section of the Masadir Media’s website. If; however, you want to do it on your own, then check out Video Academy where I guide you through the whole process at your own pace with a practical video production course.
Now start seriously thinking about video marketing and give me a call to arrange a meeting to discuss your requirements. You may wish to fill in the form below to start the process too. Let’s get this thing moving!
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